Univ.-Prof. Dr. Christina Seeger 

(geb. Peter)

I am a full professor of media and communication with a focus on media change and media education at the University of Klagenfurt.

My research interests include political and digital communication, media psychology, as well as media use and effects especially for younger audiences.

It is important for me to be involved in the scientific community in various forms and to engage in pressing topics of academia, especially gender equality and the working conditions of young scholars.

Newest Publications


Krainer, L. & Peter, C. (2023). Vom Gefecht im digitalen Beziehungsgeflecht. In G. Schweiger & M. Zichy (Hrsg.), Zwischenmenschliche Beziehungen im Zeitalter des Digitalen. Ethische und interdisziplinäre Perspektiven (S.13-24). Wiesbaden: Springer VS. https://doi.org/10.1007/978-3-662-66931-0_2 

Peter, C. & Muth, L. (2023). Social Media Influencers’ Role in Shaping Political Opinions and Actions of Young Audiences. Media & Communication, Advance Online Publication. https://doi.org/10.17645/mac.v11i3.6750 

Gentile, M. F., Lowery, G., Noetzel, S., Zemanova, S., Lecheler, S., & Peter, C. (2023). Social Campaigns to Social Change? Sexual Violence Framing in U.S. News before and after #me-too. Journalism, 24(6), 1232-1262. https://doi.org/10.1177/14648849211056386

Peter, C. (2023). „The opposite of a great truth is also true“ - McGuire’s (1968) Personality and Attitude Change: An information-processing theory. In Tino. G. Meitz, Nils S. Borchers & B. Naderer (Eds.), Schlüsselwerke der Werbeforschung (p. 99-108). Wiesbaden: Springer VS.

Peter, C. & Beckers, K. (2022). Vox pops vs. poll results—effects of consonant and 

dissonant displays of public opinion in news coverage. International Journal of Public Opinion Research, 34, 1- 12. https://doi.org/10.1093/ijpor/edac017

Peter, C. (2022). Media Coverage as Mirror or Molder? An Inference‐Based Framework. Media and Communication, 10(3), 183-195. https://doi.org/10.17645/mac.v10i3.5453

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Academic CV

Formal Education & Academic Career | Other Work Experience

Publications & Talks

Publication List | Scientific Presentations & Invited Talks

Service & Activities

Academic Functions | University Engagement | Conference Organization | Reviewing

Teaching & Supervising

Master Level | Bachelor Level